Case Study: Braskem achieves 274% sales growth and 300% customer platform adoption with OroCommerce

Leading Petrochemical Company Embraces eCommerce with Online Marketplace

Braskem, the largest petrochemical company in the Americas and a leading biopolymer producer, needed to modernize an entirely offline business by testing a self-serve online marketplace. After validating demand with an MVP developed with BCG Digital Ventures, Braskem selected OroCommerce to build a flexible, B2B-focused eCommerce marketplace capable of supporting their unique petrochemical use cases.

OroCommerce, working with partner AXIS, delivered a future-proof B2B marketplace that Braskem rolled out incrementally, onboarding small customer cohorts and adding features driven by user feedback. The OroCommerce-based solution powered Braskem’s EDGE platform, enabling real-time sales order information and shipment tracking, reducing non-value-added work, and driving measurable impact — including 274% growth in sales entry and 300% growth in customer platform adoption.

Braskem

Jason Vagnozi

Director North American Ventures