Case Study: Dunlop achieves faster, self-service B2B order management with OroCommerce

Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

Dunlop Protective Footwear, a global manufacturer of protective footwear, turned to **OroCommerce** to solve major order management bottlenecks. Orders were coming in by phone, email, and fax, which was time-consuming for staff and limited customer service, while the company needed a better self-service experience and stronger visibility into orders and stock levels.

**OroCommerce** implemented a B2B eCommerce trade portal with self-service ordering, stock and pricing transparency, end-to-end order tracking, automated onboarding, and improved order entry. The site went live in just 4 months with Microsoft Dynamics ERP and CRM integrations and 12 country-specific websites, and it has since been rolled out to 80% of Dunlop’s customer base, driving a 3.5x increase in traffic, a 10.5% increase in conversion rate, and a 10% increase in average order value.

Dunlop

Geert Besten

Senior Digital Delivery Manager