Case Study: Testrut achieves B2B digital transformation and international growth with OroCommerce

International manufacturing company begins internal digital infrastructure initiative to revamp its 85-year old business

Testrut, an 85‑year‑old international manufacturer and distributor with operations in Austria, Italy and Germany (serving 2,000+ active customers and managing 3,000+ SKUs), needed to replace its legacy platform and launch a modern, personalized B2B shop. After evaluating Spryker and Magento, Testrut selected OroCommerce to meet goals around improved performance and UX, international customer acquisition, cost optimization, personalized B2B experiences, and marketing automation as part of a broader digital and SAP infrastructure relaunch.

OroCommerce delivered an out‑of‑the‑box solution that met roughly 80% of requirements and enabled features such as corporate accounts with impersonation, multi‑shop/multi‑brand support, ERP price‑list integration, quick order forms, and customer‑specific catalogs and pricing; Testrut also plans to add OroCRM for a 360° customer view. The implementation let Testrut map complex pricing and approval workflows, produced high customer acceptance and positive employee feedback, improved site performance, and now supports their large B2B catalog while OroCommerce continues regular upgrades.

Testrut

Nora Winkler

Junior Project Manager