Case Study: Igual scales B2B operations with OroCommerce

Igual Scales B2B Operations by adding eCommerce presence and OroCommerce

Igual, a French-based hygiene equipment wholesaler and service provider with seven locations and 3,000 B2B customers, wanted to bring more transparency and trust to a traditionally offline market. The company needed an eCommerce platform that was easy for customers and internal teams to use, supported multiple locations, and could integrate with its Divalto ERP to manage personalized catalogs, payments, and orders. Igual chose OroCommerce to meet these B2B requirements and support future growth.

Using OroCommerce, Igual launched personalized web stores with customer-specific catalogs and pricing, mobile-responsive ordering, RFQ functionality, quick order forms, tiered pricing, and better customer data insights. The self-service portal reduced repetitive work for customer-facing teams and helped sales focus on higher-value support. The results exceeded expectations, with Igual moving 25% of active customers to order through the new portal, and the company expects that number to keep growing.

Igual

Muriel Menand

Marketing & HR Manager