Case Study: Bolloré Logistics accelerates digitization and streamlines B2B ordering with OroCommerce

How Bolloré Logistics Accelerates Digitization with OroCommerce

Bolloré Logistics, a global transport and logistics group, required a B2B eCommerce solution to manage the complex ordering of non-sellable products like after-sales and merchandising materials for its luxury and beauty clients. The challenges included a lack of centralized data for order visibility, managing approvals, and connecting with numerous stakeholders, all of which consumed substantial resources. The company selected the OroCommerce platform for its ability to handle these customizable workflows and multi-portal support.

Using OroCommerce, Bolloré integrated the platform with its warehouse management system and its customers' ERPs, creating a seamless, real-time ordering and tracking process. The OroCommerce solution provided greater control and visibility for customers, accommodated complex business models, and attracted new prospects interested in streamlining operations. This digitization project is a key part of Bolloré Logistics' strategy to offer advanced, value-added services to its customers.

Bolloré Logistics

Nathalie Léger

Global VP for Luxury Goods and Beauty Verticals