Case Study: HKL Baumaschinen achieves a streamlined, real-time online rental platform with OroCommerce

HKL Construction Machinery A complex online rental platform for construction machinery and accessories

HKL, an owner-managed construction machinery rental company (80,000 rental units, 1,400 employees, 150 branches), needed to replace a manual, form-based rental enquiry process with a digital platform that could handle the multi-dimensional complexity of rentals—varying quantities, rental periods, accessories, locations and real-time pricing/availability. To meet this challenge HKL worked with OroCommerce (via partner Turbine Kreuzberg) to transform the OroCommerce B2B e‑commerce platform into a bespoke online rental system.

Using OroCommerce, HKL launched a user-centered rental platform that delivers real-time availability and adjusted pricing, product filters, multiple baskets, downloadable manuals, accessory booking, and custom pickup/delivery options for its 80,000 units. OroCommerce’s flexible customization reduced dispatcher workload significantly, produced higher-quality, faster enquiries, enabled quicker responses and allowed rental planners to focus more on customer advising—streamlining operations across HKL’s branches and customer types.

HKL

Marcus Worthmann

Digitization Team Lead