Case Study: BBA Emballages launches multi-website B2B commerce with OroCommerce

Groupe Tini Launches Multi-Organizations and Multi-Websites on Distribution Brands

BBA Emballages, part of Groupe Tini, is a French packaging distributor with more than 400 employees across multiple companies and brands. As the group rapidly expanded through acquisitions, it needed a way to bring formerly offline businesses online, standardize eCommerce operations, and support future integrations while keeping its existing sales teams. BBA Emballages selected OroCommerce to help build a scalable digital commerce foundation.

With OroCommerce, Groupe Tini launched the BBA Emballages site and then expanded to additional eProcurement sites and the ATTIS website on a single platform instance. OroCommerce provided native B2B capabilities including multi-organization and multi-website management, tiered pricing, real-time location-based inventory, quick order forms, and RFQ features, while embedded OroCRM improved customer management and response times. The result was a unified commerce setup that now supports multiple brands and future growth, with the company planning further website launches.

BBA Emballages