Case Study: Groupe Barillet streamlines B2B sales and expands omnichannel commerce with OroCommerce

Groupe Barillet scales B2B sales with OroCommerce and 30,000 SKUs

Groupe Barillet, a major French distributor of wood panels, faced challenges with inefficient manual order processing and a weak online presence that limited growth. They sought a true B2B eCommerce solution from OroCommerce to streamline sales and support their clients' digital transformation.

By implementing OroCommerce, Groupe Barillet launched a powerful and intuitive B2B platform integrated with their ERP. The OroCommerce solution freed their sales team to focus on higher-value consultations and quickly exceeded sales expectations. The successful launch has paved the way for a major expansion, with plans to double their online catalog and extend the platform to all their distribution agencies.

Groupe Barillet