Case Study: Trigano achieves streamlined B2B purchasing and personalized pricing with OroCommerce

European Distributor begins ambitious replatforming strategy to improve customer journey

Trigano, the European leader in the design and manufacture of leisure vehicles with around 1,200 distributors and €2.5B in annual revenue, needed a modern B2B eCommerce platform to replace an aging home‑grown portal. As business expanded—particularly across two subsidiaries, Euro Accessories and CMC Distribution—existing functionality no longer met dealer needs, so Trigano selected OroCommerce to support its replatforming and digitization goals.

OroCommerce implemented a tailored B2B solution that added digitized RMA handling, ERP-driven personalized offers and pricing via web services, quick ordering, live inventory and live pricing, and end‑to‑end order automation. The result was technically more efficient and responsive sites, faster customer responses, clearer order amounts and considerable time savings for both customers and internal teams — improvements driven by OroCommerce that enhance the B2B buying experience and operational efficiency.

Trigano

Nicolas Cissa

eCommerce Manager