Case Study: Ciranda achieves 150% online revenue growth with OroCommerce

Ciranda grows online revenue 150% with OroCommerce

Ciranda, a supplier of organic and Fair Trade ingredients, faced significant challenges with its initial eCommerce platform, Shopify, which lacked essential B2B features and created a disconnected experience for its customers. This poor adoption led to doubts about the value of eCommerce and overburdened their sales team with manual processes. They turned to OroCommerce for a purpose-built B2B solution to unify their digital presence and integrate with their NetSuite ERP.

Implementing OroCommerce allowed Ciranda to create a single, unified portal with deep NetSuite integration, personalized experiences for different customer segments, and automation of routine work. This solution from OroCommerce yielded impressive results, including a 150% growth in online revenue, an 80% increase in average order value, and a significant shift of long-tail customers to self-service, freeing up the sales team for higher-value support.

Ciranda