Case Study: France Air achieves scalable, customer-centric B2B eCommerce with OroCommerce

Boosting Growth with a B2B eCommerce Strategy

France Air, a major distributor of air treatment, ventilation and heating systems with over 60 years in business (≈€139M annual turnover and 30,000+ customers), faced an outdated, buggy Magento 1 platform that hurt performance and mobile usability. To future‑proof their B2B commerce and support growth, France Air selected OroCommerce as their modern B2B eCommerce solution and worked with integrator Synolia to define needs like multi‑cart, quick order forms, custom B2B delivery and personalized pricing.

OroCommerce delivered a responsive, easily customizable site with features such as immediate sales notifications on orders, on‑page PDFs for product specs and installation guides, 24‑hour personalized delivery options, customized registration tunnels, personalized content blocks and catalog personalization. These changes simplified and sped customer interactions, improved self‑service and sales responsiveness, and positioned France Air as a digital leader with a robust platform ready to scale with their business.

France Air

Loic Dolbeau

Digital Marketing Manager