Case Study: Azelis Scales B2B Customer Portals Across 150 Markets with OroCommerce

Azelis, the leading innovation service provider in the specialty chemicals and food ingredients industry, is investing in digitalization

Azelis, the global reference innovation service provider in specialty chemicals and food ingredients, needed a better way to support B2B buyers across 150 markets. Its teams were spending too much time answering manual requests for regulatory documents, safety data sheets, and formulation guidance, while product availability and content varied by geography and segment. Azelis turned to OroCommerce to create a digital-first customer portal that could scale with its fast-growing global structure.

Using OroCommerce, Azelis built a centralized, multi-site portal framework with ERP, CRM, PIM, and data platform integrations, plus trade-agreement logic to control product visibility and pricing by account and market. The result was a repeatable deployment model that lets Azelis launch new compliant portals in as little as a week, while giving customers self-service access to technical content and giving sales teams better insight into buying intent. Today, OroCommerce powers 150 live portals serving over 200 markets and supports 65,000 customers.

Azelis

Matt Nancekivell

Digital Solutions Director