Case Study: Gala Imports boosts conversion and B2B customer experience with OroCommerce

Australian container distributor Gala Imports puts the customer first with B2B-focused eCommerce and CRM tools

Gala Imports, an Australian distributor of more than 5,000 glass container SKUs serving 35,000 customers across Australia, New Zealand, and the Pacific, needed a better way to deliver personalized browsing, search, and self-service experiences across very different customer segments. With OroCommerce, Gala looked for B2B-focused eCommerce and CRM capabilities that could support separate experiences, product and pricing management, and a simpler back-office workflow.

OroCommerce implemented a multi-website B2B commerce solution with unique storefronts, pricing, functionality, and payment/fulfillment options for different customer types, along with strong search and a fully integrated OroCRM. The new setup helped Gala improve product discoverability, tailor communications, and manage increased demand during the pandemic, leading to a 25–30% rise in average order sizes and a 50% increase in conversion rate by year-end.

Gala Imports

Andrew Albrow

Managing Director