Case Study: Animal Supply Company achieves unified, scalable B2B eCommerce with OroCommerce

Animal Supply Company Scales B2B eCommerce Operations with OroCommerce

Animal Supply Company, the national leader in pet food and supplies distribution serving nearly 11,000 independent retailers across the U.S. and the Caribbean, faced a fragmented B2B eCommerce setup after regional acquisitions left them managing four separate storefronts, multiple ERPs, and complex contract and territory-based product restrictions. To consolidate and modernize their digital channel, Animal Supply Company selected OroCommerce and its B2B eCommerce platform to address multi-ERP integration, per-customer pricing, and restrictive catalog rules.

OroCommerce implemented a central hub that uses middleware to normalize data from each ERP into a single platform, and leveraged its out-of-the-box Price List feature to deliver customer-specific pricing, promotions, and real-time inventory visibility. The solution—deployed in five months—consolidated catalogs and storefront logic, supports 10,000+ price lists, and now manages 400,000+ monthly B2B orders, giving retailers a personalized shopping experience and Animal Supply Company a streamlined backend for ongoing operations.

Animal Supply Company