Case Study: ADDEV Materials improves B2B customer experience with OroCommerce

ADDEV Materials uses OroCommerce to deliver greater value to their customers and reduce costs

ADDEV Materials, a chemical company serving aerospace, defense, transportation, construction, and other industrial markets, wanted to improve how it delivered customized solutions to French customers. To better support B2B ordering, reduce order-processing costs, and provide personalized experiences across multiple sites, ADDEV Materials evaluated several platforms, including OroCommerce, Salesforce, and Wizaplace.

ADDEV Materials selected OroCommerce to power its B2B eCommerce operations, using its native B2B features, multiple-website support, request-for-quote and quick-order tools, marketing automation, and integrations with Sage X3 ERP and Mollie. With OroCommerce, ADDEV Materials now runs three websites on one instance, generates 10% of turnover in France online, and sees 16% of online turnover coming from new customers.

ADDEV Materials

Olivier Fiquet

Digital Transformation Officer