Case Study: OpenText Cybersecurity achieves 5.6X higher opportunity conversion with ORM Technologies

How the Zix Marketing team increased their qualified opportunities by 5X

OpenText Cybersecurity, then operating as Zix, was scaling quickly through acquisition and faced growing pressure to prove marketing impact. With siloed systems, manual attribution, and unreliable reporting, the team needed a clearer view of which programs were driving revenue and a smarter way to prioritize leads and opportunities. Vendor ORM Technologies stepped in to help.

ORM Technologies implemented its machine learning platform to analyze Zix’s account and engagement data, predict the best opportunities, and support targeted account-based marketing for acquisition, cross-sell, and retention. The results were strong: the accounts ORM identified converted to opportunities 5.6X more often than other accounts, win rates on those opportunities were 2X higher, and cross-sell win rates were expected to improve by 30%+.

OpenText Cybersecurity

Olivia Pramas

Marketing Director