Case Study: Trend Micro achieves crystal-clear marketing ROI and accurate attribution with ORM Technologies

How the Trend Micro Marketing Operations team used ORM's software to build better campaigns

Trend Micro, a global cybersecurity company, needed to move beyond “fuzzy” ROI and get clear, shareable answers about which marketing programs truly drove sales. Vladlena Mitskaniouk, Senior Manager of Global Digital Marketing and Analytics, struggled with disparate in‑house and third‑party martech that made multi-touch attribution and regional reporting difficult, so Trend Micro engaged ORM Technologies and its advanced machine‑learning marketing attribution platform to build the visibility and attribution model they required.

ORM Technologies synthesized Trend Micro’s existing tracking across the marketing stack, ran a regional pilot, and deployed custom ORM dashboards in the U.S., Latin America and Canada to deliver accurate multi‑touch attribution, predictive contribution to pipeline and prescriptive mix recommendations. The result: Trend Micro gained a crystal‑clear view of which programs drive pipeline and sales, granular insights across platforms and campaigns, and empowered regional marketers to visualize account journeys and optimize spend—capabilities Trend Micro is now expanding companywide.

Trend Micro

Vladlena Mitskaniouk

Senior Manager, Global Digital Marketing and Analytics