Case Study: instantly achieves 50,000 new paid users with Orizon

instantly gains 50,000 paid users with Orizon

The customer, instantly, faced challenges with a confusing platform hierarchy, inconsistent branding, and a lack of navigation clarity that made it difficult for users to prioritize actions. Their goal to become a prominent SaaS leader required a redesign to improve user engagement. Orizon was engaged to provide UX/UI, product design, and brand strategy services to address these issues.

Orizon implemented a user-centric design solution that reimagined the platform's navigation for both web and iOS, focusing on simplicity and leveraging SaaS behavioral psychology to guide decision-making. This redesign was a key factor in instantly attracting 50,000 new paid users, which resulted in a substantial revenue increase of approximately $1 million and helped scale the company significantly.

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