Case Study: Tracksmith achieves 40x ROAS with Orita

Tracksmith - Customer Case Study

The customer, Tracksmith, partnered with the vendor Orita to implement a direct mail program. The challenge was to find a pragmatic and highly effective marketing channel capable of delivering a strong, consistent return on investment.

Orita's solution was a systematic and automated direct mail program with a focus on AI customer segmentation and a test-and-learn approach. The results were exceptional, including a 40x return on ad spend and over $305k in net profit from direct mail, leading Tracksmith to sign on for an annual program with Orita.

Tracksmith

Eric Schneider

Director of Marketing Performance