Case Study: Thirdlove boosts email and direct mail performance with Orita

Thirdlove - Customer Case Study

Orita, a marketing technology vendor, helped its customer Thirdlove improve its outreach across email and direct mail channels. The challenge was to ensure marketing efforts were reaching the most appropriate audience to maximize engagement and value.

The solution involved using Orita's tools for AI customer segmentation, which significantly improved targeting precision. This partnership yielded substantial results for Thirdlove, including a 130% increase in click rate, a 30% boost in campaign revenue, and a 10% year-over-year increase in customer lifetime value. Orita also helped prevent over 434,000 unsubscribes and helped generate a direct mail profit of $0.91 for every $1 spent.

Thirdlove

Leanne Chan

Senior Director of Retention & Performance Marketing