Case Study: Spanx achieves 31% revenue lift with Orita AI segmentation

Spanx lifts revenue per campaign 31% with Orita

Spanx, an innovator in its category, faced declining email revenue due to low engagement and poor inbox placement from broad daily sends. The challenge was to improve deliverability and grow campaign revenue without taking a short-term revenue hit. To address this, Spanx partnered with vendor Orita to layer AI segmentation onto its existing Klaviyo platform.

Orita built a bespoke AI model on Spanx's customer data to score engagement daily. This allowed Spanx to prioritize sending to highly engaged customers and re-engage previously suppressed profiles. The solution delivered significant results for Spanx, including a 31% rise in revenue per campaign, a 36% jump in click rate, and a 64% increase in revenue per recipient. Orita also helped unlock a new source of revenue by identifying and activating receptive customers within the suppressed audience.

Spanx