Case Study: Spanx achieves +31% campaign revenue growth with Orita

Spanx - Customer Case Study

Spanx, a global apparel brand, partnered with the AI customer segmentation vendor Orita to sharpen its marketing strategy and improve audience targeting. The challenge was to move beyond guessing and leverage better data signals to drive more effective campaign decisions.

Using Orita's segmentation tools, Spanx was able to implement a more precise strategy. This solution delivered significant results, including a 31% growth in campaign revenue, a 36% increase in click rate, and a 64% rise in revenue per recipient. The vendor Orita enabled the team to turn customer insights into substantial performance improvements.

Spanx

Zoe Meeran

VP Global eComm & Performance Marketing