Case Study: Roe Wellness multiplies retention performance with Orita

Roe Wellness multiplied the impact of their small but mighty team with Orita

Roe Wellness, a small company, was facing the challenge of effectively targeting the right customer segments with its email marketing. Their small team, led by Halie Van Wagenen, needed a way to improve click rates and maximize their impact without overextending their resources. They turned to the vendor Orita for a solution, utilizing its email segmentation product.

By implementing Orita's AI customer segmentation, Roe Wellness was able to precisely target its audience. The solution delivered significant results, including a 22% increase in email revenue and a 130% improvement in click rate. This strategy also generated an additional $5k in rescued revenue and a 3.4x return on investment, providing the team with effective performance and greater peace of mind.

Roe Wellness

Halie Van Wagenen

Retention lead