Case Study: Nécessaire grows email revenue with Orita

Nécessaire grew their email revenue, in partnership with Orita

The customer, Nécessaire, a lifestyle and beauty brand, partnered with the vendor Orita, utilizing their segmentation tools to improve the performance of their email marketing campaigns. The challenge was to optimize their email strategy to generate more revenue from their existing subscriber base.

Orita's solution involved implementing advanced AI customer segmentation to better target email recipients. The measurable results were significant, including a 37% increase in email campaign revenue and a 40% rise in revenue per recipient. Orita's platform also helped Nécessaire clean their list by removing over 91,000 bots.

Nécessaire

Calvin Lammers

Senior Vice President of Digital & Media