Case Study: Laundry Sauce achieves 5x higher revenue per email with Orita

Laundry Sauce grows revenue per email 5x with Orita

Laundry Sauce, a premium laundry and home-scent brand, was experiencing a plateau in its email marketing program despite working with a top agency. The challenge was that their existing engagement windows and RFM segments were backward-looking and couldn't predict which customers were ready to make a purchase. The agency, Jetset, brought in the vendor Orita to implement a predictive solution.

Orita built a custom machine-learning model that scores customers daily based on their purchase intent. This allowed Laundry Sauce to move from legacy segments to an audience predicted to be ready to buy. The solution delivered a 525% increase in revenue per email, an 11% higher click rate, and the removal of over 27,000 bots from their list, leading to healthier deliverability and more profitable growth.

Laundry Sauce