Case Study: Harney & Sons achieves higher revenue with Orita

Harney & Sons - Customer Case Study

The email specialist at Harney & Sons Fine Teas was looking for an effective way to improve their email marketing performance. They implemented customer segmentation from the vendor Orita to address this challenge.

By simply adding Orita's segments to their email campaigns, the company saw immediate and significant improvements. The results included an 11% increase in revenue per campaign, a 32% increase in revenue per recipient, and an impressive 42x return on investment, demonstrating the solution's effectiveness.

Harney & Sons

Michelle Williams

Email Specialist