Case Study: goodr increases revenue per campaign by 52% with Orita

goodr boosts revenue per campaign 52% with Orita

goodr, an active sunglasses brand, faced the challenge of a maturing email list where their previously successful strategies were yielding softer revenue conversions and potentially harming deliverability by sending to unengaged subscribers. They partnered with Orita, which used its machine learning service to layer daily engagement scoring on top of goodr's existing segments within Klaviyo.

Orita implemented a bespoke model that scored every customer profile to identify highly engaged subscribers that goodr's own rules were missing while also steering sends away from unengaged users. This solution was proven through a controlled test that captured approximately $39,000 in additional revenue from five campaigns. As a result, Orita helped goodr increase its revenue per campaign by 52.2%.

goodr