Case Study: Dr. Harvey’s achieves 24% higher revenue per recipient with Orita

Dr. Harvey’s - Customer Case Study

The customer, Dr. Harvey’s, partnered with the vendor Orita to implement its AI customer segmentation for their email program, aiming to improve sales efficiency.

Orita's solution worked quickly to drive performance, leading to a 24% increase in revenue per recipient and a 130% higher click rate. This generated an incremental $54k in email revenue and a 22x return on investment for Dr. Harvey’s.

Dr. Harvey’s

Jennifer Mezzapelle

Head of Marketing