Case Study: Criquet Shirts grows SMS revenue 14% with fewer sends using Orita

Criquet Shirts grows SMS revenue 14% with Orita

Criquet Shirts, an apparel brand, faced the challenge of managing its costly SMS marketing program. With every text sent carrying a fee, inefficient segmentation was burning through their budget. They needed a way to accurately identify which customers were worth contacting to avoid wasting money. They turned to the vendor Orita and its AI Customer Segmentation service to solve this.

Orita implemented a custom model that scores each customer profile daily for engagement likelihood and syncs these scores directly into Criquet's Klaviyo account. This allowed Criquet to target texts only to the most receptive audiences automatically. As a result, over four months, Orita helped Criquet achieve a 14% increase in SMS revenue while using 8% fewer SMS credits, improving efficiency and return on ad spend.

Criquet Shirts