Case Study: Criquet boosts SMS revenue and efficiency with Orita

Criquet boosts SMS revenue 14% with Orita

Orita, an AI customer segmentation platform, helped the apparel brand Criquet overcome the challenge of spending excessive time on manual SMS list segmentation. Their marketing team sought a way to improve efficiency and drive better results from their SMS marketing channel without the intensive labor previously required.

By implementing Orita's service, Criquet allowed the platform to handle its segmentation automatically. The solution delivered significant results: SMS revenue increased by 14% while SMS credit spend decreased by 8%. This allowed Criquet's team to focus on other revenue-driving activities, making their SMS efforts more profitable and efficient.

Criquet