Case Study: Carve Designs grows winback revenue 12.7X with Orita

Carve Designs grows winback revenue 12.7X with Orita

Carve Designs, a swimwear brand, had a sophisticated winback email flow but faced a challenge with its entry trigger. They knew that using a simple "days since last purchase" trigger was ineffective due to customer seasonality and was leaving revenue on the table. They partnered with Orita to implement its Flows product to scientifically determine the optimal timing for a customer to enter the winback series.

Orita's solution was to change only the entry trigger timing, using a model that considered multiple factors beyond just time since last engagement. The Orita Flows product continuously tested and re-optimized timing windows, holding back control groups to precisely measure lift. This one change resulted in a 12.7X increase in flow revenue for Carve Designs, with the winback flow now performing second only to their welcome series.

Carve Designs