Case Study: Caraway rescues $1M in dormant revenue with Orita

Caraway - Customer Case Study

The retention lead at Caraway, a cookware and home goods brand, faced the challenge of revenue loss from dormant customers who had been cleaned from their email lists. They partnered with the vendor Orita, leveraging its email marketing services to address this issue.

Orita implemented a solution that prevented 80,000 unsubscribes and sent over 43 million fewer emails. This strategy successfully rescued over $1 million in revenue from previously lost customers and generated $900,000 in orders. The work by Orita also contributed to a 30% increase in campaign revenue and a 130% higher click rate.

Caraway

Bryce Radick

Retention Lead