Case Study: Footwear Apparel Brand Company boosts ROAS and lowers CPA with OrionCKB

When your purchase helps the homeless, you’ll always be putting the right foot forward

Footwear Apparel Brand Company partnered with OrionCKB to scale first-time customer acquisition, reduce CPA, improve retargeting of previous purchasers, and better track performance against sales. After a TV feature drove a surge in traffic, the brand needed help managing paid acquisition and unlocking more sales from the male demographic.

OrionCKB refined the brand’s Facebook advertising strategy by structuring tests around one or two variables at a time, allowing the team to identify winning creative and audience segments more clearly. This approach uncovered highly effective male-focused creative, improved tracking confidence, and helped increase purchases through a competitive holiday season and slow Q1, while lifting ROAS from 125% to 210% and reducing CPA.