Case Study: Ecommerce Video Ads Company boosts ROAS and lowers CPA with OrionCKB video ad strategy

Video ads are going viral in their ability to bring in the best ROAS

OrionCKB worked with Ecommerce Video Ads Company, an ecommerce brand looking to reduce CPA, increase ROAS, scale ad spend efficiently, and repurpose existing creative for new audiences. The challenge was finding a video advertising approach that could perform well on Facebook without requiring expensive new production or complex sequencing.

OrionCKB helped the customer repurpose existing image and video assets into Facebook-friendly video ads, including rotating .gif-style creatives and shortened versions of previously produced videos. This approach delivered stronger returns, with the case study reporting improvements in average ROAS, reductions in CPA, and lower CPCs. OrionCKB noted that multiple campaigns proved video was the most cost-effective ad type for reaching potential consumers, and some clients moved to running video ads exclusively.