Case Study: Online Horror Movie Streaming Service achieves 114x more app installs and 71% lower CPA with OrionCKB

This brand wants to be what keeps you up late at night

Online Horror Movie Streaming Service Company, an online horror movie streaming service, needed help getting its horror subscription brand noticed and driving both app installs and new subscribers. After earlier attempts at running campaigns in-house and with a branding agency failed to deliver efficient returns, the company turned to OrionCKB to improve performance across paid search, PPC, and mobile.

OrionCKB analyzed existing search data, cut unprofitable queries, reorganized campaigns into tighter themes, and built more targeted ad copy and landing pages by device and campaign type. This approach helped OrionCKB deliver a 114x increase in monthly app installs, a 71% reduction in subscription CPA from search, and a 90% reduction in cost per install.