Case Study: LaserAway lowers CPA and boosts conversions with OrionCKB

The time we added steps to the lead funnel and got better results

LaserAway, a medical aesthetics brand with 35 locations, wanted to keep growing lead generation for CoolSculpting while lowering costs in a crowded market. To improve its mobile lead funnel, LaserAway worked with OrionCKB and tested interactive lead capture on Instagram using Jebbit.

OrionCKB helped LaserAway replace part of its standard landing-page flow with a short Jebbit quiz that educated users about CoolSculpting and collected lead information for retargeting. The test increased engagement, pre-qualified leads, and delivered a decrease in CPA, an increase in conversion rate, and more conversions overall.

LaserAway

Paul Baumgarthuber

Chief Marketing Officer