Case Study: Leading Car Sharing Service Company reduces CPA and drives conversions with OrionCKB

The leading car sharing service Reducing your carbon footprint while reducing their CPA

Leading Car Sharing Service Company, a major automotive car-sharing provider, needed to grow new membership while keeping acquisition costs low across 20 major markets. OrionCKB helped them promote affordable, flexible access to vehicles without the burden of ownership, while managing large-scale creative variations and localized messaging.

OrionCKB used a performance-driven approach that included testing hundreds of audience and creative combinations, optimizing bidding, building segmented website-visitor audiences, and creating lookalike audiences based on existing members and prior converters. The campaign delivered a 57% decrease in cost per acquisition, 3x growth in total conversions, and a 327% lift in average conversion rate.