Case Study: Higher Education Organization reduces CPL and boosts enrollments with OrionCKB

The education sector is constant, but with social, their lead gen is transformed

Higher Education Organization partnered with OrionCKB to tackle the challenge of generating leads and enrollments through social media for the first time. With no prior paid social strategy in place, they needed a cost-efficient way to reach prospective students, reduce cost per lead, and retarget interested audiences on Facebook.

OrionCKB’s ad ops team built a Facebook lead generation approach focused on testing new ad formats, creative, and mobile audiences, eventually shifting 100% of the social lead gen budget to mobile because it performed far better than desktop. This led to a 40% reduction in CPL targeting mobile audiences and a 412% lift in enrollments year over year, with mobile leads coming in at 3x lower cost than desktop.