Case Study: Lot18 Boosts Subscribers and Cuts CPA with OrionCKB

Lot18 and OrionCKB Drive 52% Increase in Subscribers

Lot18, a popular wine ecommerce site, partnered with OrionCKB to improve its Facebook advertising program. Their challenge was to boost total subscribers, grow market share, and reduce cost per acquisition using better targeting and ad performance.

OrionCKB used the Nanigans Ad Engine to test hundreds of audience and creative combinations, refresh creative, build segmented custom audiences, and uncover new lookalike audiences. The effort delivered a 52% increase in subscribers, a 100% increase in leads, and a 58% decrease in cost per acquisition, significantly improving Lot18’s Facebook advertising results.

Lot18

Greg Laptevsky

Acquisition Marketing Director