Case Study: Healthy Snack Subscription Box Company cuts CPA by 66% with OrionCKB

Healthy Snack Subscription Box Company - Customer Case Study

OrionCKB worked with Healthy Snack Subscription Box Company, a healthy snack subscription box brand that had relied on Facebook for 100% of its direct-response acquisition for years. When performance declined, the company wanted to lower CPA, improve conversion rates, and find a sustainable way to scale.

OrionCKB recommended a new Facebook strategy centered on 30-second stop-motion video ads, along with Dynamic Product Ads and ongoing audience testing. The approach helped reactivate audiences and drive strong growth, delivering a 66% decrease in CPA, a 54% decrease in CPC, and 4x monthly ad-spend scale in four months.