Case Study: Thumbtack achieves 320,000+ new service professionals with OrionCKB

Giving service professionals a platform to succeed

Thumbtack, a professional services marketplace, needed a better way to scale and optimize its Facebook advertising as its in-house team hit resource limits. The company wanted to grow its marketplace by attracting more service professionals, expanding into new cities, and building supply in niche service categories. To solve this, Thumbtack partnered with OrionCKB for Facebook advertising support.

OrionCKB built a Facebook ad strategy using hundreds of creative combinations, refined city-level targeting, and ongoing audience and creative refreshes to combat fatigue and improve performance. The campaign helped Thumbtack acquire 320,000+ new service professionals through Facebook advertising and drove a 311% year-over-year increase in total conversions, significantly expanding its B2B marketplace.

Thumbtack

Melanie Scott

Acquisition Marketing