Case Study: Five Four Club boosts subscriptions and lowers CPA with OrionCKB

Finding the sweet spot for men with style and affordability

Five Four Club, a subscription clothing service for men, wanted to attract stylish shoppers without making the experience feel like work. The challenge was to increase subscribers, lower acquisition costs, and scale efficiently using Facebook advertising and creative that matched their brand.

OrionCKB created and managed a Facebook ad campaign for Five Four Club, using new photography, direct copy, audience testing, and ongoing creative refreshes to keep performance strong. With OrionCKB’s support, Five Four Club saw a 93% increase in subscriptions over three months, a 24% lift in CTR, and a 40% decrease in CPA.

Five Four Club

Andres Izquieta

Co-Founder / CEO & Creative Director