Case Study: Organic Beauty Brand Company lowers CPA and boosts ROAS with OrionCKB

Even natural beauty isn’t enough when your in-house ad team reaches their growth peak

Organic Beauty Brand Company, an all-natural coconut beauty brand, was managing social media advertising in-house but had hit a growth ceiling. Their CPA had plateaued, and they needed outside help to reduce acquisition costs, improve ROAS, and lower overall campaign spend. OrionCKB was brought in to help optimize their Facebook advertising efforts.

OrionCKB refined targeting, paused underperforming ad types, and improved creative, including repurposing existing video assets into Facebook-friendly video ads. The team tested new campaigns across lookalike and retargeting audiences, then shifted more budget into high-performing video ads. Within three months, Organic Beauty Brand Company achieved a 209% return on ad spend, a 36% decrease in CPA, and a 70% reduction in CPCs.

Organic Beauty Brand Company