Case Study: Educational Subscription Box increases subscriptions by 130% with OrionCKB

Educational Subscription Box - Customer Case Study

Educational Subscription Box partnered with OrionCKB after struggling to scale its Facebook advertising despite strong press and celebrity endorsements. The brand needed to drive more subscriptions, find expanded audiences, and increase ad spend while keeping costs under control, but in-house marketing turnover made it hard to build a stable acquisition strategy.

OrionCKB responded by testing video creative, custom thumbnails, square versus landscape formats, and broader audience segments such as science and homeschool interests. This creative-and-targeting approach helped Educational Subscription Box achieve a 130% increase in new subscriptions, a 41% increase in conversion rate, and a 76% increase in scale.