Case Study: Fashion Accessories Brand Company Boosts ROAS with OrionCKB

Almost 50% Lifetime CPA Reduction While Raising $2M For Important Causes

Fashion Accessories Brand Company partnered with OrionCKB to manage its Facebook advertising as the business scaled. The founder had originally handled both the Facebook page and ad campaigns alone, but needed a dedicated social advertising partner to keep up with frequent platform changes and focus on direct response marketing more effectively.

OrionCKB worked with the customer to launch new Facebook ad formats, test fresh audiences and repeat purchasers, and optimize campaigns in real time using transparent shared reporting. This approach helped the brand achieve a 170% return on ad spend, cut CPA by 50%, and scale ad spend by 920% while reducing costs.