Case Study: Berendsen Fluid Power boosts B2B lead generation with Orion Creative

Berendsen Fluid Power grows cylinder exchange category 300% with Orion Creative

Orion Creative partnered with Berendsen Fluid Power, a leading Australian hydraulic company, to address the challenge of generating leads and increasing brand awareness in the industrial mining sector. The key objective was to communicate the critical importance of rapid service through an 'Every Second Counts' campaign, targeting maintenance and procurement decision-makers.

The solution by Orion Creative involved producing a dynamic brand video with custom 3D visuals, launching targeted Google Ads and LinkedIn campaigns, and building a dedicated landing page for lead generation. They also created supporting point-of-sale materials. This comprehensive digital campaign successfully drove significant traffic and engagement, with Berendsen’s Cylinder Exchange program growing by over 300% following the campaign launch.

Berendsen Fluid Power