Case Study: IMLCA improves athlete visibility and recruitment with ORIL's mobile app

A ORIL Case Study

Preview of the Intercollegiate Men’s Lacrosse Coaches Association (imlca) Case Study

IMLCA launches a mobile recruiting app in 6 months with ORIL

The Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) faced a fragmented college recruiting process where talented high school athletes struggled with visibility and coaches lacked a centralized tool for talent discovery. IMLCA partnered with ORIL to build a mobile platform to streamline this digital discovery and manage complex recruitment data.

ORIL developed a centralized recruitment app featuring comprehensive player profiles, targeted notifications, and a recruiting event calendar. This solution increased athlete visibility, streamlined the recruitment process for coaches, and established a new revenue stream through a tiered subscription model, directly supporting IMLCA's financial goals.


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