Case Study: Prevention Action Alliance Boosts Responsible Gambling Awareness with Origo Branding Company

Prevention Action Alliance launches Pause Before You Play with Origo Branding Company, driving 1.3 million impressions

Prevention Action Alliance, a coalition working to prevent problem gambling in Ohio, faced the new challenge of promoting responsible gambling following the state's legalization of sports betting. They partnered with Origo Branding Company to develop a new awareness campaign strategy and messaging to address this specific issue.

Origo developed the "Pause Before You Play" campaign, which included comprehensive marketing research, new PSA videos for TV and radio, a redesigned action-oriented website with a self-assessment tool, and a revamped social media presence. The campaign was a huge success, generating 1.3 million impressions by February 2024 and effectively positioning the new message as Ohio's main responsible gambling prevention initiative.

Prevention Action Alliance