Case Study: Goodwill Columbus builds brand awareness and community impact with Origo Branding Company

Goodwill Columbus drives 55 million impressions with Origo Branding Company

Goodwill Columbus, a long-standing nonprofit in Central Ohio, faced the challenge of being primarily perceived as just a thrift store. They needed to raise public awareness of their full range of community services and differentiate themselves from similar organizations. To address this, they engaged Origo Branding Company for a comprehensive rebranding and awareness campaign that included brand strategy, messaging, and a wide array of marketing services.

Origo Branding Company developed a new brand strategy centered on the theme "Opportunity For All," which was brought to life through uplifting messaging, empowering visuals, and updated marketing materials across digital, print, and retail environments. The solution included a new website, internal communications, and a public media campaign. This effort generated significant impact, achieving nearly 55 million impressions since its 2023 launch and successfully educating the Ohio community on Goodwill Columbus's life-changing programs.

Goodwill Columbus