Case Study: Cardinal Health unifies its Smart Compression portfolio with Origo Branding Company

Cardinal Health unifies 3 IPC product lines with Origo Branding Company

Cardinal Health, a global healthcare services and products company, faced the challenge of unifying its portfolio of Intermittent Pneumatic Compression devices under a single cohesive brand narrative while still maintaining distinct value propositions for different healthcare audiences. To address this, they engaged Origo Branding Company to elevate their existing Smart Compression™ brand strategy.

Origo Branding Company developed a new messaging and positioning campaign with the master concept "Smart Compression: The higher standard of care." They created a suite of marketing tools, including a sales aid, customizable fliers, and a sales presentation. The new campaign successfully unified the compression portfolio, providing the sales force with tools to further differentiate Cardinal Health's offerings and drive global engagement.

Cardinal Health